7 Benefits of having a website for a small business

It’s no secret that the world is getting more and more digital. With the unlimited potential in creating connections with your customers, business owners are able to branch out with more than just their local paper.

Even with the new digital age, less than two-thirds (64%) of small businesses have a website; and only 56% of those with a website say their website has a responsive design [according to BlueCorona].

Here are 7 ways having a website will benefit your small business…

  1. Online Presence 24/7

Customers are no longer restricted by business hours. Online shops can be purchased from any day, at any time.  While your business hours may be 9-5, how many of your customers also work those hours? Give them the option to find your business at their convenience, instead of losing potential customers.

  1. Sell Products and Services

Storefronts can get extremely expensive, such as leasing a building and hiring employees to operate it. An online website is not only available for your customers at all hours of the day, but it has minimal administration services, and options for a variety of products unable to be offered at a storefront. Downloadable services same time, money, and you don’t have to keep an inventory of them.

  1. Credibility

What better way to legitimize your business than with a website? A high quality and easy to use website can be the thing that puts you in front of your competition.

Most hosting sites give you the option of your own email domain name. No more @Gmail.com or @Yahoo.com! Present yourself as your industry expert.

  1. Start Building Relationships

Let the market know more about you, and your history. People want to work with people, not corporations. Use an “about me” section on your website to connect with your customers, create a foundation of trust, and strengthen their knowledge that you are the expert!

  1. Advertising

There are many tools you can utilize for driving traffic to your site, such as GoogleAdwords and Facebook Ads. Without a website you would have nowhere to drive the traffic to.

Build up your brand awareness by targeting your specific audience. Using SEO (search engine optimization) you can get the correct traffic to your website with brand specific keywords.

  1. Customer Service

This is where it’s good to show off! Display your customer reviews, or experiences. Let your customers hear from your loyal fans why they should buy your product or use your service.

FAQ’s are an easy way to find quick answers that your customers may have. Save them sneaking off during their work day to make a phone call, and answer their question with an FAQ or even an online chat.

  1. A Tool for Sales Generation

Use your website to collect data about your customer; such as age, gender, region, this is an easy way to discover where your clientele is and market to them directly. Even using a GDPR form where your customer places an order is a simple way to get their details for marketing.

Offer an incentive for discounts or promotions when they sign up to your newsletter. Having them want to sign up keeps them curious for future offers.

Take your business to the next level with a functional, stylish, and user friendly website.

If you would like more information on our website packages, email us at hello@thewebdesignbar.co.uk

Let’s transform the way you do business together!

Leave a Reply

Your email address will not be published. Required fields are marked *